For over 60 years, Redken has been a leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations with confidence. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega of haircare to this very day. All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need. Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures.
Based in New York City, Redken is the #1 salon brand in the US. Powered by science, Prescribed by pros, Redken was created in 1960 by Hollywood actress Paula Kent who recognized the need for gentle, high-performing products and knowledgeable hair professionals. She joined forces with her hairdresser, Jheri Redding, to study the chemistry of healthy hair. Their groundbreaking research revolutionized the haircare industry. Grounded in that same scientific focus today, all Redken products are made with the highest quality ingredients and tested by salon professionals to ensure maximum efficacy, giving clients the confidence to change their hair and change their life. Based in New York City, Redken is the #1 professional brand in the US, for every hair type and texture and every hair need.
Written page content Copyright © 2023 by Redken
Oribe Hair Care
Oribe Hair Care was founded by renowned editorial and celebrity hairstylist Oribe and beauty industry veterans Daniel Kaner and Tev Finger with the goal of creating a new kind of hair company, one that was designed with the most talented salon professionals and the most discriminating customers in mind. When developing the line, we didn’t want to compromise on any detail. We leveraged skin care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage and in the salon to ensure that it delivers results, leaving us with a best-in-class collection that truly meets the needs of the hair-obsessed.
Oribe’s signature scent, Cote d’Azur, runs through the line at the lightest levels, designed so that the products in each individual’s hair ritual work together and build upon each other. Developed in collaboration with one of the oldest French fragrance houses, tracing its roots back to the 1800s, Cote d’Azur was conceived to be beautiful and bright yet calming and composed—the perfect morning wake-up call, afternoon pick-me-up, and evening mood-setter. The signature scent awakens with hints of citrus-soaked Italian bergamot, pink lemons, white peach, cassis, and muguet, balanced with Aomori apples and leafy greens. Cedarwood, white amber, and musk lend their soft woody notes, while Cuba’s national flower, la mariposa blanca, creates a sensual and invigorating experience throughout the day.
They say you shouldn’t judge a book by its cover…in our case, feel free. For us, packaging is an immediate sign of what the consumer can expect from our brand: something elevated, sophisticated and fun. Oribe Hair Care’s award-winning packaging was designed to make the experience of using the products as beautiful as the formulas themselves. Every detail was carefully crafted and nuanced, from the shape of each bottle to the eco-friendly boxes sourced from well-managed forests and printed with vegetable inks. The architectural facets and striking jewel tones perfectly blend old-world heritage with modern elegance. Our packaging has established a new standard for hair care. Oribe products are truly a modern-day bathroom accessory.
“These are the products of the hair-obsessed.”
Written page content Copyright © 2016 by Oribe
BELLAMI is “Beautiful Me” which every woman must believe she is. BELLAMI Hair was created because every woman deserves long luscious locks that are 100% Human Remy Hair, easy to apply, and extremely discreet. Bellami cares about your happiness and satisfaction with your BELLAMI Hair Extensions is always at the top of their priority list.
BELLAMI Clip-in Hair Extensions are double drawn and produced with 100% Remy human hair. Because of this, BELLAMI Hair Extensions are of superior quality, blend naturally with your own hair and can be washed, blow dried, flat ironed, and/or curled using hot tools, just like your own hair!
HALOCOUTURE revolutionized the world of Extensions with The Original HALO. Designed with comfort in mind, the easy application of the HALO will transform your hair in a matter of seconds. This innovative idea is non-damaging and virtually undetectable.
The look and feel of a HALOCOUTURE Extension is beyond luxury. Our Professional Color Collection now offers 30 shades of Original and Balayage Colors, ensuring a seamless blend with your own hair. Whether you want to extend your length, add volume or enhance your color, The Original HALO is the perfect Extension for everyone.
Written page content Copyright © 2022 by HALOCOUTURE
For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity.
The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher.
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